Voices

The eight voice patterns — how a brand sounds in copy, with rules and pairings.

Stub page — port from content-system/voices/Overview.mdx and the per-voice .ts files. Each of the 8 voices needs its own page covering: rules, do/don't examples, pairing guidance, and which industries it pairs naturally with.

Dental

High-trust, local-first healthcare. The reference industry pack — most fleshed-out structure of any vertical.

Atmospheres

Mood overlays — grain, glow, vignettes, color casts. Applied as a class on top of the client theme.